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Showing posts with label communication. Show all posts

Net Neutrality Repealed in US by FCC

In a 3-2 vote on Thursday, the Federal Communications Commission, in response to a proposal by Ajit Pai, Chairman of the FCC, has accepted the discard of the net neutrality rules that stopped broadband providers from blocking websites, charging extra for higher-quality service, or certain content.

These regulations were created to ensure that providers treat all internet traffic equally and the dismantling of net neutrality has caused outrage and panic among U.S. citizens on the social media.

This action has reversed their 2015 decision to have stricter and stronger oversight over internet providers to ensure the safety of free communication online.

The commission’s chairman, Ajit Pai, has defended the vote saying that this would ultimately benefit the customers as corporations like AT&T and Comcast would be able to provide them a wider range of services, adding that this move would encourage competition and prove as an incentive to build networks.

However, the general consensus seems that this is a move in favor of large corporations and not the consumers. This will also affect start-ups and smaller companies as they have to pay to reach a wider audience.

Democratic Leader Nancy Pelosi described this decision as "a stunning blow" to the promise of a free and open Internet.

"With this unjustified and blatant giveaway to big providers, FCC Chairman Ajit Pai is proving himself an eager executor of the Trump Administration's anti-consumer, anti-competition agenda," Pelosi said.

After the uproar caused over this decision, major broadcast providers like AT&T and Comcast have promised their customers that their online experience will not change, but many are skeptical that companies will not adhere to their promise now that there is lighter regulation over their activities.

Several public interest groups and democratic state attorneys have allegedly promised to file a suit to stop this change.

WhatsApp for Business: Standalone App Set for Release

It seems like WhatsApp is finally ready to launch its new standalone app for businesses to interact separately on their platform. In an FAQ on its website, it detailed how WhatsApp for Business is going to work and its features. 

The interface of the app remains the same, but the features afforded to businesses differ from the original messaging app. 

To communicate with customers using this new messaging app, businesses will first have to register using their business number, separate from their normal WhatsApp messenger number. Once they are registered, they will have a ‘business account’ which will be marked by a gray question mark symbol beside their name showing that the business has neither been confirmed or verified by WhatsApp.

Once a business confirms their business number, they become a ‘confirmed account’ and a gray tick appears next to their name. A green check-mark means it is a ‘verified account’ used by a business that is authentic and verified by WhatsApp. 

The new app is already live in Play Store but is yet to be released to general public. 

Back in September, WhatsApp announced that it was experimenting and beta-testing ‘WhatsApp Business’ with few pilot-testers. Users may remember communicating with brands like BookMyShow, MakeMyTrip, or Goibibo using the messaging app.


Kshitija Agrawal