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Facebook to give $550 Million as a Settlement in a Lawsuit


Social Media giant Facebook is to pay an amount of $550 million as a settlement in what appears to be another series of lawsuits, and this time, it is a Facial Recognition issue. The lawsuit is not good for the brand perception of Facebook as it puts further questions to the credibility of the privacy laws of the social networking site.


"Facebook has agreed to pay a settlement of $550 million related to a claim filed for FB's facial recognition technique," said Facebook this Wednesday. The incident that appeared in Illinois is said to be a great triumph for privacy organizations as it raises the question of privacy laws of the company Facebook which is already among the controversies of data laws. The issue emerged from FB's image labeling technique named 'Tag Suggestions,' which uses facial recognition techniques to suggest the name of users present in the photo.

The company that has filed lawsuit accused Facebook of collecting the facial data of the company's employees that violate Ilionis Biometric Privacy law. It accuses Fb of storing data of millions of users for Tag suggestions without the knowledge of the company's employees and also without them knowing how long the data will be kept. Facebook has dismissed the allegations saying it has no basis of proof. As per the settlement, FB has to pay $550 Million as legal fees to the affected users of the Illinois company. This payment even surpasses the $380 Million amount that the reporting agency 'Equifax' had agreed to pay for the settlement of a 2017 consumer data breach incident.

"Facebook agreed to settle the case by giving back what was rightful to the community and in the goodwill of public interest, as it affects our stakeholders," says FB's spokesperson. "The settlement highlighted the importance of user privacy and security," says lawyer Joey Edelson, whose firm addressed the issue on behalf of the affected users of Facial Recognition suit. He further says, "people worried about issues related to gun rights concerning women safety or people who like to participate in societal issues by not disclosing their identity hold the same importance and we should respect their privacy."

European Union likely to ban Facial Recognition for 5 years


The EU (Europian Union) is considering restricting the use of facial recognition technology for a possible duration of 5 years, in public area sectors. The reason being is the regulators need some time to consider the protection of unethical exploitation of the technique. The facial recognition is a technique that lets to identify faces that are captured on camera footage to be crosschecked against real-time watchlists, mostly collected by the police.


However, the restrictions for the use are not absolute as the technique can still be used for research and development, and safety purposes. The committee formulating the restriction drafted an 18-page document, which implicates the protection of privacy and security of an individual from the abuse of the facial recognition technique. The new rules are likely to strengthen the security measures further against the exploitation. The EU suggested forcing responsibilities on either party, the developers, and the users of AI (artificial intelligence) and requested member countries of the EU to build an administration to observe the recent laws.

Throughout the ban duration that is 3-5 years, "a solid measure for evaluating the repercussions of facial recognition and plausible security check means can be discovered and applied." The recommendations appear among requests from lawmakers and activists in the United Kingdom to prevent the police from unethical abuse of the AI technique that uses live facial recognition technology for purposes of monitoring the public. Not too late, the Kings Cross estate got into trouble after a revelation that its owners were using facial recognition without the public knowing about it.

The politicians allege that facial recognition is fallacious, interfering, and violates the basic human right of privacy. According to a recent study, the algorithms that facial recognition uses are not only incorrect but are also flawed in identifying the black and Asian faces in comparison to those of the whites.

How Facial Recognition works?

  • The faces stored in a police photo database are mapped using the software.
  • CCTV present at public places identifies the faces. 
  • Possible matches are compared and then sent to the police. 
  • However, pictures of inaccurate matches are stored for weeks.

Google’s Trying to Buy Faces For as Less as $5?









After already owning lots of information about the people who use it, Google’s up for trying to own people’s faces, that too just for $5!

Allegedly, individuals from Google are meeting up with people and are asking them to use the “selfie” mode in various angles.

Many teams of Google representative across several different cities are panning out people to collect “facial” data.

When asked the say that they are collecting data to “improve the next generation of facial recognition” while unlocking the phone.


What does that person get in exchange for their valuable face? Merely a gift card worth $5 to Starbucks or Amazon.

After the person agrees to participate in this new development initiative, a relatively large phone is handed out in an inconspicuous looking case that hides its shape.

Also, the participant then is apparently asked to sign a waiver.

It is being conjectured that the device given to the participants is a pre-release version of Google’s Pixel 4s still in its testing stage.

The data that gets fed into the prototype machine apparently gets worked into an algorithm to recognizes faces by way of a varied assortment of sensors.

As is in the air already, Google’s all set for losing its 2D face recognition sensors and is about to embrace official support for 3D face unlock.

Between all these assumptions, suppositions and surmises Google haven’t officially uttered a word.