Prince, who has been in the music industry for about forty years had avoided social media until last year. In an era where reaching close to the audience has been the aim of most musicians, Prince chose to avoid the buzz of online socializing. It was only in 2014 October that he opened a Facebook page and hosted a fan Q&A but replied to only one question before taking the page down in November.
He even shut his Twitter account and deleted videos from the official You Tube account. The page was activated with promises of new music, but then it started being self-deprecating and rude with messages like " My name is Prince and I don't care about my fans, I put my hit and run pause on tour so I can be the true asshole I am." Some were funny as well, with one saying, “Bring omelets to my next show, free entry.”
The surge of insulting and absurd messages pointed towards a hack and the page was promptly taken down by the site.