Isn’t it too late to launch an Android smartphone now, for a company like BlackBerry?
BlackBerry, a global leader in mobile communication which was introduced in 1999, is all set to launch an Android smartphone. Many people had already assumed few months ago that the company was planning to build the smartphones when the keyboard of the new Android phone was leaked.
During that time, it was said that the new phone would be named the BlackBerry Venice, and would come with a BlackBerry-esque sliding keyboard (H/T evleaks).
If the initials leaks were true, then the new BlackBerry Android phone would be a slider and would be touchscreen with a slide-out keyboard.
Now, it would be a great challenge for the BlackBerry to stand out among other giant Android phone companies. It seems the company has to do a lot of struggle to be the favorite.
It is said that people might love BlackBerry hardware but many people do not like its software. Hope the new phone will meet people expectations.
According to the second quarter financial results of the company, it plans to launch a flagship handheld device that will run on the Android operating system with BlackBerry security.
As per a news report published in Venturebeat, it is “focused on making faster progress to achieve profitability in our handset business,” before finally confirming the launch of “Priv,” a name that was first rumored earlier this week.
“I am confirming our plans to launch Priv, an Android device named after BlackBerry’s heritage and core mission of protecting our customers’ privacy,” John Chen, CEO of the BlackBerry told Venturebeat. “Priv combines the best of BlackBerry security and productivity with the expansive mobile application ecosystem available on the Android platform.”
The report suggested that the new Android phone would launch in November.
At the meantime, the company has also confirmed that it would continue working on BlackBerry 10, and said platform updates would be made available next March.